Defacto was established in 2003 and opened its first store in 2004 quickly becoming one of the leading brands of the ready-to-wear apparel and fashion industry in Turkey within 15 years. Together with the experienced design team and business collaborators, it brought together affordable and quality products with global design trends.
Today, Defacto is the second largest apparel company active more than 600 domestic and international stores.  Since the day it was established, Defacto envisions to become a global fashion brand, consequently the first foreign store opened in Kazakhstan in February 2002.  Now, Defacto is one of the biggest fashion retailer in Turkey which provides Fashion Products with Affordable Prices and has more than 80 International stores in 30 countries which are in Afghanistan, Kazakhstan, Iraq, Egypt, Belarus, Morocco, Tunisia, Kosovo, Albania, Serbia, Georgia, Russia, Bosnia and Herzegovina, Algeria, Azerbaijan, Jordan, Kyrgyzstan, Lebanon, Palestine, Pakistan, Malaysia, Moldova, Ukraine, Oman, Northern Cyprus, Turkey and so forth. Defacto creates bespoke collections for its stores in each of these countries in line with the local cultures and lifestyles.
In 2017 CEFE GROUP INTERNATIONAL has signed the franchise agreement with DeFacto and by 2018 CEFE GROUP INTERNATIONAL has officially opened the first two DeFacto stores in Kabul, Afghanistan.

Defacto Stores:
1: 2nd Floor, Faryab Trade Center, Shahre Naw Kabul
2: 3rd floor, Harirod Mall, lyce Maryam Kabul